Product Designer • UX & UI • Design Systems

Designing digital experiences with purpose and clarity

Ashlie works across the product design process, from early exploration to polished interfaces. Her work brings together insight, usability, and visual precision to create digital experiences that make sense and support the way people actually interact.

Designer building a website

Case Studies

Building a Brand with Purpose

Cow & Coconut

Brand Identity • UX & UI Design • Marketing

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Symphony3: Shaping a Website That Supports Service and Strategy

Shaping a Website To Support Service & Strategy

Symphony3

UX Strategy • UI Design • Frontend Dev

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Birdsnest: UX-Led Site Redesign & Optimisation

UX-Led Site Redesign & Optimisation

Birdsnest

UX Research & Strategy • UI Design • Wireframing & Prototyping

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Birdsnest: Crafting a Seamless Navigation Experience

Crafting a Seamless Navigation Experience

Birdsnest

UX Research • Wireframing & Prototyping • Accessiblity Design

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Birdsnest: Improving Returns to Support a Customer‑First Approach

Improving Returns & Putting Customers First

Birdsnest

UX Research • UX & UI Design • Journey Optimisation

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Symphony3: Enabling Faster Builds Through a White Label Design System

Enabling Faster Builds Through a White Label Design System

Symphony3

UX Strategy • UI Design • Frontend Dev

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Portfolio work

Cow & Coconut: Winter Eco Living Guide

Connection through content

Cow & Coconut

Lead magnet design • Editorial layout • 2024

A gentle lead generator designed with purpose—blending mindful content and warm visual storytelling.

View the Winter Eco Living Guide

Golden Plains Shire Council website

Simplifying Services for a Regional Council

Golden Plains

Frontend • Drupal website build • 2021

Local council website to connect multiple systems and improve UX for users.

View Golden Plains Shire Council website

Geofabrics: Engineering a Better Experience

Engineering a Better Experience

Geofabrics

Frontend • Drupal website build • 2021

Manufacturing industry website showcasing services and materials, as well as professional education.

View Geofabrics website

Paintback: Giving Paint a Second Life

Giving Paint a Second Life

Paintback

Frontend • Drupal website build • 2020

Charity website providing paint recycling services, as well as education and awareness.

View Paintback website

A Playful Brand for Crochet Toys

Puddleduck Crossing

Logo Design • Brand identity • 2020

A cosy, handcrafted logo for a small business bringing joy through crochet toys and keepsakes.

Branding for a Boutique Ecomm Agency

Digital Snow

Logo Design • Brand identity • 2019

A refined brandmark developed for a small agency focused on digital strategy and online retail.