Skills
Ashlie cares deeply about the full user journey—from intuitive interfaces to clean, maintainable code. Her portfolio includes projects where she’s contributed as a frontend developer, a UX/UI designer, or both, always with a focus on clarity, usability, and thoughtful execution.
UX & Visual Design
- Web design, UX/UI design
- Adobe Creative Cloud, including Photoshop, Illustrator and XD
- Creating workflow diagrams
- Creating wireframes and interactive prototypes
- Conducting heuristic reviews
- Customer journey mapping
- Writing user stories
- User testing
- Conducting customer surveys
Commerce
- Digital strategy for online retailers
- Customer behaviour analysis
- Web performance optimisation
- Research and implement industry best practice, as well as current and upcoming trends
Technical
- HTML5, CSS3 and Sass
- Javascript, including Node.js, React.js, Next.js, Webpack, and Gulp
- SVG, font icons and embedded
- Responsive web design, including mobile-first approach
- Styleguide driven development, including OOCSS, Atomic design, Patternlab and Hologram
- Templating languages, including Twig, Handlebars, Mustache, and Liquid
- SEO, Structured Data, Google Tag Manager and Google Analytics
- Performance analysis and optimisation
- WC3 Standards, Usability and Accessibility guidelines
- Git Version control
- E-commerce theme development, including Shopify and BigCommerce
- PHP Frameworks, including Magento, Drupal, Symfony 2 and Modx
- Headless CMS with Prismic.io
- Email newsletter development, including responsive layout and template building
Project Management & Collaboration
- Cultivating a working environment of openness and collaboration
- Strong understanding of agile methodologies
- Strong understanding of scrum processes and ceremonies
- Working with multiple departments and roles