Commerce enthusiast, UX designer and frontend developer creating concise and useful digital experiences, designed with the user at front of mind.


What I use to create that great digital product


UX & Visual Design

  • Web design for mobile, table and desktop
  • Strong skills in Adobe Creative Cloud software, including Photoshop, Illustrator and Experience Design
  • Creating workflow diagrams
  • Creating wireframes and interactive prototypes
  • Conducting heuristic reviews
  • Customer journey mapping
  • Writing user stories
  • User testing
  • Conducting customer surveys


  • Digital strategy for online retailers
  • Customer behaviour analysis
  • Web performance optimisation
  • Research and implement industry best practice, as well as current and upcoming trends


  • HTML5, CSS3 and Sass
  • Javascript, including jQuery, Node, Gulp and Grunt
  • SVG, font icons and embedded
  • Responsive web design, including mobile-first approach
  • Styleguide driven development, including OOCSS, Atomic design, Patternlab and Hologram
  • Templating languages, including Twig, Handlebars, Mustache, Liquid and Pug
  • SEO, Structured Data, Google Tag Manager and Google Analytics
  • Performance analysis and optimisation
  • WC3 Standards, Usability and Accessibility guidelines
  • Git Version control
  • PHP Frameworks, including Magento, Drupal, Symfony 2 and Modx
  • Headless CMS with
  • Python using Wagtail CMS
  • Ruby on Rails
  • Email newsletter development, including responsive layout and template building

Project Management & Collaboration

  • Cultivating a working environment of openness and collaboration
  • Strong understanding of agile methodologies
  • Strong understanding of scrum processes and ceremonies
  • Working with multiple departments and roles